App Search Optimization (ASO)

Benefits of Search Optimization


After SEO your app will get search traffic (of the highest quality)


SEO has a longer term impact than promotion to the TOP


Promotion does NOT require big budgets

Who needs ASO?


ASO includes:


In-depth competitive analysis


Keywords selection


Title adjustment for better search results


Creation of effective icon


Creation of interesting screenshots


Creation of informative description

App Store Optimization (ASO) is a component of app success. The primary elements the user can see in the app store are icon, description and screenshots of mobile app. User takes a look at the icon and screenshots of the app, reads description and decides immediately whether he likes this app and install it or search for another app.

Sometimes it is very difficult for user to find a proper app in the store. It is caused by bad description or wrong app store keyword optimization. It is often the case that app icon doesn’t correspond to app content or just doesn’t attract user. AppLead team can easily eliminate these causes by writing a good description, selecting app title, icon, keywords and making video of the app.

Proper app search optimization is a key factor of app success among users, a channel for attracting the target audience that influences search results in the store. That’s why AppLead specialists pay attention to all elements including keywords, title, icon, screenshots and description of the app. When checking thoroughly all the elements of the app description, AppLead team guarantees better visibility of the app in the store. Improved app store search optimization increases the chances that users will notice the app.

AppLead team can use A/B testing method and select the most appropriate icon and description for application. App icon is not just an image. It should attract users, not push them away. Most users install mobile apps with attractive icons. The text itself can be not attractive from the user’s point of view. That’s why it should be tested and that's why we offer a variety of app store optimization tools.

Optimization of description can be applied in the store at any stage. However, it is better to take care of it when releasing the app.

Mobile app optimization consists of:

  • competitor’s apps analysis;
  • right title selection;
  • right keywords selection;
  • app description;
  • optimization of icon and screenshots;
  • user estimates and reviews.

ASO benefits provided by AppLead:

  • improve app’s visibility in the app store applications search results;
  • influence rankings;
  • attract target users;
  • affordable promotion.